WEEK 6's LECTURE

TOPIC: Consumption & Production.

CONSUMPTION
Big Screen Media is divided up into three different types of media which consist of; Cinema, Television and Personal Computers.

1. Cinema:
- Was always the preferred way to see media.
- Cinema was always shared between consumers to maximise their profits.
2. Television:
- Was always shared between the home and could be privately consume the media.
3. Personal Computer:
- This was primarily privately consumed but is becoming more shared as technology improves.

Small Screen Media has primarily been mobile media that can be viewed/consumed anywhere. This type of media mainly consisted of; Fixed Media Players, Personal Media Players and Mobile Phones.

1. Fixed Media Players:
- Has been able to be publicly and also privately viewed/consumed, this type of media consists of things like screens in airplanes, screens in the back of car chairs etc.
2. Personal Media Players:
- This is directed to be personally or privately consumed, things such as iPods, MP3 players and portable DVD players are used for this.
3. Mobile Phones:
- This is primarily privately consumed.

Small Screen consumption is becoming more and more popular as it is easier to download content while mobile. This means it doesn't matter where in the world you are you can still download the content you want to watch/listen to while on the move. Topics such as News and Sports have been modified/designed so that is easier to access, entertainment such as full length television shows and feature length movies file sizes are still too big to download and the screens are still to small to enjoy to the full extent. Consumers are currently ready to consume these types of entertainment now but the only thing standing in their way are the production costs and the time it takes to make them, the other problem is that nobody has been able to produce short 2-3 minute entertainment.

PRODUCTION
Consumers have come to the realisation to produce their own projects because they have taken a great interest in that area, this has brought about fans who are not happy with an ending or particular part to certain films/tv shows and made 'fan edits' some of these peoples work are located at www.fanfilms.net. They sometimes take the extra features from the DVD's and use them to make their fanfilm to something that appeals to them more. Sometimes consumers will do something called a 'mashup' which takes parts from a certain movie and create a trailer that describes something completely to what the movie actually is. This is CONSUMERS becoming PRODUCERS!

MOBILE PRODUCTION
Large production companies have come to using consumers videos on their programs because they are their when the news story is happening and can not get their news team out their in time. CNNI Reports is a website where consumers upload the videos they have shot from their mobile phones and are sometimes made into a news story depending on the relevance.